Publicity

Publicity is part of our strategy of engaging with the community to promote road safety. In 2018, the Council strengthened its existing publicity tools and created new platforms to highlight the most pressing road safety concerns in order to raise the community’s awareness of road safety.

Safe Driving and Health Campaign

In 2018, a wide range of activities were conducted by Transport Department(TD) in the Safe Driving and Health Campaign, which was focusing on five major themes: ‘Safe Driving Attitude and Behaviour’, ‘Respect Other Road Users’, ‘No Drink Driving and Drug Driving’, ‘Maintain Good Health Conditions’ and ‘Mutual Respect between Drivers and Passengers’ . There included disseminating safe driving and health messages through radio broadcasts and other publicity channels, and the provision of free health checks to commercial vehicle drivers.

Targeted Safety Messages

The broadcast of road safety messages on various media platforms is an important and effective tool to convey road safety messages to the general community. The Council will continue to explore the use of social media and other media to extend the reach of road safety messages.